McLAREN AUTOMOTIVE

ENTERS THE METAVERSE

From its inception, McLaren has existed to push boundaries, bringing together the pinnacle of engineering and design to drive progress through performance. It is this pioneering spirit that propels McLaren forward into the Web3 era.

MSO LAB marks the first chapter in McLaren's ambitious metaverse roadmap. McLaren Special Operations, McLaren’s bespoke division, has always sat at the extreme edge; combining performance, innovation and craftsmanship to deliver ‘the art of the possible’. MSO LAB will continue this mission, exploring the future of performance in a digital realm.

The first in a series of rare and ultra-exclusive NFT drops, launching 11.05.22, will extend this vision to more people than ever before. McLaren NFT ownership will grant membership to the MSO LAB community and an evolving array of benefits that will unlock new frontiers of access and experience.

future performance

The Mso Lab Community Roadmap 1.0

McLaren Automotive has always been a family, providing unparalleled access to the pinnacle of independent British design, engineering and experience. Our community will build on these foundations, beginning with MSO LAB. The utility we create will evolve and grow as we explore the possibilities of the Web3 era, harnessing new and innovative ways to push the boundaries of access, ownership and experience.

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Discord

McLaren Automotive Discord channel launched.

featured drop

MSO LAB GENESIS COLLECTION

An exclusive, invitation-only NFT mint that marks McLaren Automotive’s move into the metaverse.

Unlock membership to MSO LAB through a pioneering collection of rare supercar NFTs centred around one of the most desirable, most storied cars McLaren has ever produced – the McLaren P1™.

Coming Soon

McLAREN

THE PIONEERING SUPERCAR COMPANY

Our cars continually define and redefine the benchmarks against which all others are measured.

We embrace pioneering technology, fearless engineering, beautiful yet purposeful design and a relentless spirit to ensure that each one is more exhilarating, more refined, more remarkable than the last.

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